Privacy Policy
🔒 Privacy Policy
This Privacy Policy explains how Puzzleina Ltd collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or interact with our services.
We are committed to handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.
For questions about this policy or your personal data, contact us at: info@puzzleina.co.uk
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🧾 Personal Information We Collect
When you visit our website, we may automatically collect certain information about your device and browsing activity, including:
- Web browser type
- IP address
- Time zone
- Device information
- Cookies or similar technologies stored on your device
- Pages and products you view
- Referring websites or search terms
- How you interact with our website
We refer to this as Device Information.
When you place, attempt to place, or manage an order, we may collect information including:
- Your name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Payment and transaction information
We refer to this as Order Information.
Payment information is processed securely by our payment providers. We do not store your full card details on our own systems.
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🛒 Shopify & Store Platform
Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and process orders.
When you place an order or interact with our store, your personal information may be processed by Shopify on our behalf to support services such as checkout, payment processing, fraud prevention, order management, and store analytics.
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📊 How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Arrange delivery
- Send order confirmations, invoices, and delivery updates
- Communicate with you about your order or enquiry
- Provide customer support
- Process returns, refunds, or exchanges
- Detect and prevent fraud or misuse of our website
- Improve our website, products, and customer experience
- Comply with legal, tax, and accounting obligations
- Send marketing communications where permitted by law or where you have given consent
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⚖️ Legal Basis for Processing
Under UK data protection law, we rely on the following legal bases to process your personal information:
- Contractual necessity — to process and fulfil your order
- Legal obligation — to comply with tax, accounting, fraud prevention, and other legal requirements
- Legitimate interests — to improve our services, protect our business, prevent fraud, and respond to customer enquiries
- Consent — for certain marketing communications and non-essential cookies, where required
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🍪 Cookies & Similar Technologies
We use cookies and similar technologies to help our website function properly, improve your browsing experience, understand how visitors use our site, and support marketing or analytics where permitted.
Cookies are small data files stored on your device. Some cookies are necessary for the website to work, such as remembering items in your basket or enabling checkout. Other cookies, such as analytics or advertising cookies, may require your consent.
We may use cookies and similar technologies for:
- Website functionality and security
- Shopping basket and checkout features
- Analytics and performance measurement
- Advertising and marketing, where applicable
- Remembering preferences where available
You can manage or disable cookies through your browser settings. Where our website provides a cookie banner or cookie preferences tool, you can also use it to manage your choices.
Please note that disabling some cookies may affect how the website functions.
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🤝 Sharing Your Personal Information
We only share your personal information where necessary to operate our business, fulfil orders, provide services, or comply with legal obligations.
We may share information with trusted third parties, including:
- Shopify, our ecommerce platform provider
- Payment processors and fraud prevention providers
- Delivery and courier services
- Email, customer support, and communication providers
- Analytics providers, such as Google Analytics, where used
- Advertising platforms, such as Google or Meta, where used and permitted
- Professional advisers, such as accountants or legal advisers
- Regulators, law enforcement, or government authorities where required by law
We do not sell your personal information.
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📢 Marketing Communications
We may send you marketing emails or other promotional communications where you have subscribed, given consent, or where otherwise permitted by law.
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us at:
info@puzzleina.co.uk
Even if you unsubscribe from marketing, we may still send you service-related messages, such as order confirmations, delivery updates, or important information about your purchase.
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📣 Behavioural Advertising
We may use information about how visitors interact with our website to help show relevant ads or measure advertising performance.
You can manage advertising preferences through the relevant platforms, including:
- Google Ads: https://www.google.com/settings/ads
- Meta/Facebook Ads: https://www.facebook.com/settings/?tab=ads
You can also adjust cookie preferences where our website provides a cookie consent tool.
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🌍 International Data Transfers
Some of the third-party service providers we use, including Shopify, payment providers, analytics providers, advertising platforms, or technical service providers, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we rely on appropriate safeguards where required by law, such as adequacy regulations, approved contractual protections, or other lawful transfer mechanisms.
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🗄️ Data Retention
We keep your personal information only for as long as necessary for the purposes described in this policy.
Order records may be kept for legal, tax, accounting, customer service, fraud prevention, and business record purposes.
We may retain certain information for longer where required by law, where there is an ongoing dispute, or where it is necessary to protect our legal rights.
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🇬🇧 Your Rights
Under UK data protection law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain types of processing, including direct marketing
- Request transfer of your personal information in certain circumstances
- Withdraw consent where processing is based on consent
- Lodge a complaint with the UK Information Commissioner’s Office
To exercise your rights, contact us at:
info@puzzleina.co.uk
You also have the right to complain to the UK Information Commissioner’s Office. You can find more information at:
https://ico.org.uk/for-the-public/
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🔐 Security
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
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👶 Children’s Privacy
Our website and products are not intended for children under 14. Our products may contain small parts or mechanical components and are intended for ages 14+ only.
We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.
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🚫 Do Not Track
Some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard for responding to these signals, our website may not respond to them automatically.
You can manage cookies and tracking through your browser settings or through any cookie preference tools available on our website.
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🔄 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations, or data handling practices.
The updated version will be posted on this page with the latest applicable changes.
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📩 Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint, please contact us:
Puzzleina Ltd
info@puzzleina.co.uk
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Number: 16702697
VAT Number: 504480611















